Contact information

Keizersgracht 555, 1017 DR Amsterdam

Kunnen wij u helpen? Neem contact met ons op. 06 - 57361626 info@roots-network.com

Services

We love complex challenges!

Google Ads and Bing Ads

For maximum visibility and relevance in the major search engines. We go for 100% quality, and beyond.

Automation

We automate manual tasks with the best tools and scripts. This way, we free up time for the real brainwork: strategy and creativity.

Measurement, Profit, CLV

The right data integrations to align Paid Search with your business objectives. This includes activating profit data or steering on Customer Lifetime Value.

Incrementality

The holy grail in marketing: how many of the measured sales would have happened if we hadn’t advertised? We test this with solid and unique experiments.

Chat-GPT and AI

The world of Paid Search is constantly evolving. Now more than ever with the arrival of AI. We use these applications to get even better results.

Trainings & In-housing

We coached and trained over 30 people and managed 5 traineeships. With this experience we help companies with in-house support and internal knowledge development.

About us

Our vision
Making impact with Paid Search. True impact. We strive for the highest quality. We look critically at results. And we create the infrastructure to fully and honestly measure it.
Our quality
We lead the way. For our clients, but also for our people. We want to be the best. We do this by always innovating, experimenting and through knowledge development. And through our network. We work with the best people and partners in our field.
Our method
We build partnerships. We want to understand the clients of our clients, and then we create a strategy for long term growth.

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Case studies

Blog

We learn from our colleagues in the field, but we are also proud to contribute to the Online Marketing Community.

Data-activatie: essentiële stap om zoveel mogelijk uit automation te halen

Je kunt een nog zo perfect geautomatiseerde search-campagne en biedstrategie hebben, als je die niet met de juiste data voedt,

Verder lezen
Solving an age-old SEO-PPC issue: How to bid on your...

Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the

Verder lezen
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Je zult in Search nu écht moeten veranderen, anders kun je anno 2022 de razendsnelle ontwikkelingen niet meer bijhouden

De DDMA Commissie Search bestaat uit verschillende koplopers uit de wereld van search. Maar ook zij halen hun inspiratie ergens vandaan. Om uit te lichten waar de commissie zich zoal mee bezighoudt gaan we met alle commissieleden in gesprek.

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Je kunt een nog zo perfect geautomatiseerde search-campagne en biedstrategie hebben, als je die niet met de juiste data voedt, dan draag je niet maximaal bij aan de organisatie. In deze derde blog uit een reeks van vier die voortvloeien uit de laatste Search Automation 2020 whitepaper van DDMA en IAB Nederland besteden we dan ook uitgebreid aandacht aan data-activatie, de essentiële verbinding waarmee het algoritme aansluiting vindt bij de bedrijfsdoelstellingen.

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Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero.

The question that is often asked: Should we invest in branded keywords?

However, the question we should ask: How much should we invest in branded keywords to have a positive incremental ROI?

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Contact

Phone number
+3120-8935250


Location
Singel 542,
1017 AZ Amsterdam

CoC
91006643
Marcel Smal
LinkedIn
Alex Pepermans
LinkedIn

Contact us

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